Dataset of Consumer Behavior Related to FoMO, Flash Sale, Gamification, and Live Shopping

The respondent data in this study illustrate the characteristics of individuals who are exposed to and actively engaged in the digital marketplace ecosystem, particularly in relation to the variables of Fear of Missing Out (FoMO), Flash Sale, Gamification, and Live Streaming. A total of 207 valid respondents were collected through an online questionnaire, predominantly consisting of students and active marketplace users, thereby representing a segment of digital consumers who are highly adaptive to technology-driven marketing innovations.