Virtual Influencers and Generation Z: A Cross-Cultural Study on Trust, Authenticity, and Ethical Perceptions in Digital Marketing

Name: Virtual Influencers and Generation Z: A Cross-Cultural Study on Trust, Authenticity, and Ethical Perceptions in Digital Marketing
Creator: figshare
Published: 2025-07-17 07:38:24
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DataCite Commons2025-07-17 更新2025-09-08 收录

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https://figshare.com/articles/dataset/Virtual_Influencers_and_Generation_Z_A_Cross-Cultural_Study_on_Trust_Authenticity_and_Ethical_Perceptions_in_Digital_Marketing/29588999

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Virtual Influencers and Generation Z: A Cross-Cultural Study on Trust, Authenticity, and Ethical Perceptions in Digital Marketing

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figshare

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2025-07-17