Digital marketing spend inhibitors in the U.S. 2016

The statistic shows the factors that prevented organisations in the United States from spending more on digital channels as of February 2016. During a survey, 40 percent of respondents stated that the main factor was the inability to understand or measure channel performance.

该统计数据揭示了截至2016年2月，美国各组织在数字渠道上的额外支出受到的制约因素。在一次调查中，40%的受访者表示，主要因素是无法理解或衡量渠道绩效。