U.S. consumer willingness to pay more for natural products 2018, by generation

This statistic depicts the willingness to pay a premium for natural or organic products among consumers in the United States in 2018, broken down by generation. In that year, 41 percent of older Millennials were willing to pay extra for organic or natural products, compared to only 18 percent of retirees and seniors.

本统计数据描绘了2018年美国消费者对天然或有机产品支付溢价意愿的情况，按代际划分。当年，41%的资深千禧一代愿意为有机或天然产品支付额外费用，相较之下，仅有18%的退休人士及老年人愿意如此。