eCommerce Benchmark KPIs: Global Bags & Accessories

In 2023, next to an add-to-cart rate of 9.5%, a cart abandonment rate of 84.8%, and a conversion rate of 1.4%, the eCommerce Benchmark KPIs for the global Bags & Accessories market also consist of an AOV of US$164.9, a discount rate of 10.4%, and a return rate of 12.8%.

于2023年，全球背包与配饰市场的电子商务基准关键绩效指标（KPIs）包括9.5%的加入购物车率、84.8%的购物车放弃率、1.4%的转化率，此外，平均订单价值（AOV）为164.9美元，折扣率为10.4%，退货率为12.8%。