Online response management: Exploring how hotels in Cape Town's Central Business District (CBD) manage online reviews
收藏DataCite Commons2023-03-31 更新2025-04-09 收录
下载链接：
https://esango.cput.ac.za/articles/dataset/Online_response_management_Exploring_how_hotels_in_Cape_Town_s_Central_Business_District_CBD_manage_online_reviews/22346941
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资源简介：
Ethics Ref #: FOBREC819 <br> The aim of this study was to understand how hotels manage their online reputation when responding to online platform visitor reviews. This study employed a qualitative methodology and exploratory research design that utilised purposive sampling whereby 7 accommodation establishments recognised by TGCSA were selected to participate in this study. Atlas.ti web version 8 was used for data analysis.
提供机构：
Cape Peninsula University of Technology
创建时间：
2023-03-31
