Most popular categories for online purchases in Indonesia 2024

The variety of products that can be purchased online is continuously growing. Among Indonesian consumers the two most popular categories for online purchases are Clothing and Cosmetics & body care. 69 percent and 48 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 1,042 respondents in Indonesia, in 2024. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

网络可购买的商品种类正持续增加。在印度尼西亚消费者中，网络购买最受欢迎的两个类别分别为服装和美容及个人护理，分别有69%和48%的消费者在我们的代表性在线调查中选择了这些答案。该调查于2024年在印度尼西亚的1,042名受访者中通过网络进行。Statista消费者洞察为您提供我们独家Statista调查的所有结果，这些结果基于超过2,000,000次的访谈。