Certified Location & Visitation Audiences

In order to reach new customers, you need to identify the key characteristics of your best customers. InMarket’s Certified Location and Visitation Audiences target your ideal customers based on where they go and what they do in the real world.

**Why InMarket Audiences?**
Access 1,000+ turnkey, multidimensional audience segments applicable for any campaign strategy. The InMarket data universe is composed of nearly 200M, SDK-based monthly active users – or 77% of the adult US population

– Unrivaled performance–up to 3.7x higher than industry benchmarks
– Precise location, purchase, and intent data collected via vast direct InMarket SDK mobile app integrations and InMarket’s Owned & Operated app portfolio
– All data is normalized to account for regular device updates and enhanced predictability
– CCPA, GDPR, and HIPAA compliant while maintaining deep location attributes like visit frequency and dwell time
– Verified for scale, always delivering the highest level of accuracy and precision

**How We Do It**
With advanced data science and machine learning capabilities, InMarket combines our unique first-party consumer data with up to 1,000 trusted third-party attributes to guarantee scale and targeting across all your multidimensional campaigns. With InMarket’s acquisition of NinthDecimal, InMarket’s Syndicated Taxonomy is more comprehensive than ever before. By combining the best of both data collection methodologies, InMarket delivers Audiences built upon the highest data quality standards–ensuring you hit your ideal customer, every time.

**Certified Location Audiences**
Exclusive to InMarket, these segments have the highest certification for accuracy and precision from the independent third-party leader, Location Sciences, and bring an entirely new level of transparency and trust to programmatic audiences.

Certified Location Audiences use location data signals plus POI shapefiles to ensure precise device identification—so you can activate these audiences worry-free with complete accuracy confidence.

**Table:**
Device_ID [MAIDs]
Audience_ID

**Certified Location Audiences Sample Fields Include:**
- Device_ID [Mobile Advertising ID]
- QSR_Starbucks
- QSR_McDonalds
- BigBox_Walmart
- Big Box_Curbside
- Pharmacy_Walgreens
- Pharmacy_CVS
- GasStations_Mobil
- GasStations_Speedway
-HomeImprovementStores_Lowes
-HomeImprovementStores_HomeDepot
- Hotel_HiltonGardenInn
- Hotel_HamptonInn

See the full list of Certified Location Audiences in the documentation link.

**Visitation Audiences**
These segments are built on visit data sourced from combined proprietary + publisher SDK data received in near real-time. InMarket then contextualizes latitude-longitude data with custom polygons created across top retailers and regions in the United States. InMarket offers precise and expanded segment sizes through advanced lookalike modeling to deliver increased scale without sacrificing accuracy.

**Table:**
Device_ID [MAIDs]
Audience_ID

**Visitation Audiences Sample Fields Include:**
- Device_ID
- AutoIntenders_Ford
- AutoIntenders_Audi
- CasualDining_CheesecakeFactory
- Gym Member_AnytimeFitness
- Gym Member_Equinox

**Supported Use Cases**

- Strengthen loyalty and competitive conquesting
- Discover new high-intent consumers
- Drive brand awareness and engage in real time
- Maximize consumer lifetime value

**Audiences Catalog:** https://go.inmarket.com/inmarket-audiences-catalog

**Taxonomy:** https://go.inmarket.com/inmarket-audience-taxonomy

**Note:** Data is delivered with RampIDs. Click “Request access” to contact LiveRamp, if you are not RampID enabled.