Reasons for non-viewability of online advertisements in Poland 2020

In 2020, the most common reason for poor visibility of ads display in Poland was to place them below the fold, i.e., the display of the ad at the bottom, in the invisible part of the website. Too short emission time and showing the advertisement on too small screens were also one of the reasons.

2020年，波兰广告展示效果不佳的最常见原因在于广告放置在页面的折叠线以下，即位于页面底部、不可见的区域。广告播放时间过短以及展示在过小的屏幕上亦是导致此现象的重要原因。