Pricing Objectives and Pricing Strategies of the Hospitality Industry in Tourism Destination at Emerging Markets

The database utilized in this research is intricately connected to the study's examination of pricing objectives and strategies within the hospitality industry. It serves as the foundational data source, comprising survey responses from 417 hospitality companies located in a tourist destination. This extensive dataset allowed for a robust application of quantitative methodologies, including Exploratory Factor Analysis and Logit Regression, which were essential in identifying and condensing the pricing objectives into three primary dimensions: increasing sales, market enhancement, and achieving financial targets. Moreover, the database enabled the exploration of how these objectives are linked to four distinct pricing strategies: Cost-Based Pricing, Image-Based Pricing, Differentiation Pricing, and Cash-Based Pricing. Despite the limitations imposed by the evolving nature of pricing objectives and strategies, the comprehensive data collected provided valuable insights into the strategic pricing decisions within the hospitality sector.本研究使用的数据库与本次针对酒店服务业（hospitality industry）定价目标与定价策略的考察紧密关联，其作为本研究的核心基础数据源，涵盖了来自某一旅游目的地的417家酒店服务业企业的调研问卷回复。该大规模数据集支持了稳健的定量研究方法应用，其中包括探索性因子分析（Exploratory Factor Analysis）与逻辑回归（Logit Regression）；这两种方法可有效识别并凝练定价目标的三大核心维度：提升销售额、强化市场地位与达成财务目标。此外，该数据库还支持了对上述定价目标与四类差异化定价策略之间关联关系的探究，这四类策略分别为成本导向定价（Cost-Based Pricing）、形象导向定价（Image-Based Pricing）、差异化定价（Differentiation Pricing）与现金流导向定价（Cash-Based Pricing）。尽管定价目标与策略本身的动态演化特性带来了一定研究局限，但本次采集的全面数据集仍为酒店服务业的战略性定价决策提供了极具价值的研究洞见。