Organic Food Consumption Intentions

This original data was primarily collected to investigate organic food consumption intentions of the consumers. This perceptual data includes TPB constructs i.e. attitude, subjective norms, perceived behavioural control and purchase intention along with environmental concern, perceived marketplace influence and moral norms.

本原始数据集的收集初衷主要在于探究消费者对有机食品消费意愿。该感知数据集涵盖了计划行为理论（TPB）的构成要素，包括态度、主观规范、感知行为控制和购买意愿，同时还包括环境关切、感知市场影响和道德规范。