Raw Data_The Impact of ESG Activities on Financial Performance: The Mediating Role of Brand Value and Green Innovation

The dataset, "Raw Data_The Impact of ESG Activities on Financial Performance: The Mediating Role of Brand Value and Green Innovation" was collected from wenjuanxing between November and December. After excluding invalid responses, 504 valid questionnaires were included in the analysis. The study aimed to explores the impact of ESG activities on financial performance and examines the parallel mediating effect of brand value and green innovation. Based on the resource-based view and stakeholder theory, analyze how ESG promotes financial performance by enhancing brand value and promoting green innovation, providing empirical evidence for understanding the ESG investment return path. This dataset offers important insights into the specific path of ESG investment conversion into corporate economic returns, as well as the role of brand assets and green innovation capabilities in it, especially suitable for further research in the intersection of sustainable strategy, law, and corporate governance.