Reasons for companies to use social media in Finland 2019

In 2019, 90 percent of Finnish companies used social media for improving company image and product marketing. The second most common reason for social media usage was recruiting (66 percent), followed by receiving customer feedback or responding to reviews and enquiries (58 percent). In comparison, 31 percent of companies used social media to engage their customers in product development and innovation.

于2019年，芬兰企业中高达90%的企业采用社交媒体以提升企业形象及产品营销。社交媒体应用的第二大原因系人才招聘（占比66%），其后依次为获取客户反馈或回应评论及询问（占比58%）。相较之下，仅有31%的企业利用社交媒体来与客户互动，以推动产品开发与技术创新。