Media Analysis (MA 89, Electronic Media)
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Media usage of the population in 1988. The main focus of this part of the survey is on a detailed recording of the use of radio media while information on print media was obtained more in summary. Topics: The content of this media analysis is identical to the investigation described under ZA Study No. 1618. Interviewer rating: interest in survey topic and willingness of respondent to cooperate; length of interview; weekday of interview.
