Twitter: number of monthly active U.S. users 2010-2019

How many people use Twitter?In the first quarter of 2019, the number of monthly active U.S. Twitter users amounted to 68 million, an increase from 66 million in the previous period. In recent times, Twitter's user growth has not endeared the company to its investors - the growth compared to the previous quarter only amounted to three percent and has hovered in the low single digits since 2017 as the company continues to struggle to attract and retain users.Twitter audiencesWith more than 330 million global monthly active users, Twitter is one of the biggest social networks worldwide. The United States are the biggest Twitter market worldwide, followed by Japan and the United Kingdom. The number of U.S. Twitter users is projected to reach 59.6 million in 2022. Overall, the top 10 percent of Twitter users in the United States generate approximately 80 percent of tweets on the platform.Twitter use of celebritiesTwitter has become an important tool for marketers and celebrities to connect with their respective audiences in real time. The most followed Twitter account belongs to singer Katy Perry, who had more than 107 million Twitter followers as of June 2019. The ranking of the most followed Twitter users mainly contains musical artists and includes the likes of Justin Bieber, Rihanna and Lady Gaga. The former President of the United States, Barack Obama, is the most followed person who is not an entertainer or athlete.

Twitter之用户群体规模究竟几何？在2019年第一季度，美国每月活跃的Twitter用户数量达到了6800万，相较于上一时期的6600万有所增长。然而，在近期，Twitter的用户增长并未赢得投资者的青睐——与上一季度相比，增长率仅为3%，且自2017年以来，用户增长始终徘徊在个位数低水平，公司持续面临吸引和保留用户的挑战。全球范围内，Twitter的每月活跃用户已超过3.3亿，成为全球最大的社交网络之一。美国是全球最大的Twitter市场，其次是日本和英国。预计到2022年，美国Twitter用户数量将达到5960万。总体而言，美国Twitter用户中排名前10%的群体贡献了平台大约80%的推文。Twitter之名人应用Twitter已成为营销人员和名人实时与其各自受众建立联系的重要工具。截至2019年6月，歌手凯蒂·佩里（Katy Perry）的Twitter账户拥有超过1.07亿的粉丝，成为最受关注的Twitter账户。最受关注的Twitter用户排名主要包含音乐艺术家，例如贾斯汀·比伯（Justin Bieber）、蕾哈娜（Rihanna）和Lady Gaga等。美国前总统奥巴马（Barack Obama）是除娱乐界和运动员外，最受关注的Twitter用户。