eCommerce Benchmark KPIs: Personal Care in Romania

In 2023, next to an add-to-cart rate of 13.4%, a cart abandonment rate of 80.7%, and a conversion rate of 2.6%, the eCommerce Benchmark KPIs for Personal Care in Romania also consist of an AOV of US$53.3, a discount rate of 14.4%, and a return rate of 3.6%.

于2023年，罗马尼亚个人护理领域的电子商务基准关键绩效指标（KPIs）除包含13.4%的加入购物车率、80.7%的购物车放弃率和2.6%的转化率之外，还包括平均订单价值（AOV）为53.3美元、14.4%的折扣率和3.6%的退货率。