Shopping behavior of people following LOHAS Germany 2023

In 2022, around 86 percent of LOHAS (lifestyle of health and sustainability) followers in Germany were prepared to pay more for good quality products, compared to 54 percent of the population. The survey was conducted in Germany in 2023 among respondents aged 14 years and older.The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

于2022年，德国约86%的LOHAS（健康与可持续生活方式）追随者愿意为高品质产品支付更高的价格，相较之下，这一比例在总人口中仅为54%。该调查于2023年在德国进行，调查对象为14岁及以上的受访者。Allensbach市场与广告媒体分析（Allensbacher Markt- und Werbeträgeranalyse，简称AWA，德语）基于广泛的统计数据，确定了德国人口的态度、消费习惯以及媒体使用情况。