Readers' Digest survey of Europe today, 1969
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<p>Measuring the use and ownership of more than 200 consumer goods and services plus information about people and families and their attitudes over a wide range of topics in sixteen western European countries. Families, homes and possessions/ size and composition of households/ occupational structures/ family incomes/ educational backgrounds/ languages spoken and read/ religions/ types of accommodations/ amenities and tenure/ savings/ insurance / in the home labour-saving equipment/ kitchen equipment/ washing and cleaning / food and drink types of food and drink consumed, preferred / the leisure hours: television viewing/ involvement in various specific leisure activities, including adult education/ second home ownership/ pet ownership / transport and tourism automobile ownership/ holiday activities and travel / fashion attitudes to fashion/ amount spent on grooming aids/ cosmetics/ clothing/ wrist-watches / attitudes towards Europe, sense of well-being/ knowledge of and attitudes towards the Common Market and European Union/ national images and -perception/ identification of and attitudes towards various countries and their products / socio-cultural attitudes towards advertising/ the generation gap/ social tolerance ( class, sex, religion, colour etc. )/ attitudes towards law-breakers and social justice/ honesty and family relationships. Background variables: basic characteristics/ residence/ housing situation/ household characteristics/ occupation/employment/ income/capital assets/ social class/ religion/ consumption of durables</p>
本数据集针对16个西欧国家,围绕超过200种消费品与服务的使用与拥有情况展开调研,同时收集民众及家庭的基础信息,以及其在多类议题上的态度取向。具体调研内容包括:家庭、住宅与所有物维度:家庭规模与构成、职业结构、家庭收入、教育背景、读写语言、宗教信仰、住宅类型、配套设施与住房保有形式、储蓄与保险、家用省力设备、厨房设备、洗护清洁用品、饮食类型(含日常消费与偏好的饮品、食物);休闲时间维度:电视收视情况、各类特定休闲活动参与度(含成人教育)、第二套房拥有情况、宠物饲养情况;交通与旅游维度:汽车拥有情况、度假活动与出行情况;时尚维度:时尚态度、美容护理用品、化妆品、服饰、腕表的消费金额;态度议题维度:对欧洲的态度、幸福感、对共同市场与欧盟的认知与态度、国家形象与观感、对各国及其产品的认同与态度、社会文化层面的广告态度、代沟问题、社会包容度(涵盖阶级、性别、宗教、肤色等维度)、对违法者与社会正义的态度、诚信与家庭关系。背景变量包括:基础特征、居住地、住房状况、家庭特征、职业/就业情况、收入/资本资产、社会阶层、宗教信仰、耐用消费品消费情况。



