HEPOTENTIALOFMEDIACONTENTFORDEVELOPINGLANGUAGEANDCOMMUNICATIVECOMPETENCES

The increasing role of digital technologies has significantly reshaped contemporary language education, emphasizing the need for innovative tools that support communicative competence. This article explores the potential of media content in developing language and communicative competences in English language teaching. Drawing on communicative, cognitive, and sociocultural theories, the study examines how podcasts, television series, and educational videos contribute to the improvement of listening, speaking, vocabulary acquisition, and intercultural awareness.