Data Set Big Data Analytics in Business for Marketing Research (2011-2024)

The research & publication Big Data Analytics in Business for Marketing Research: A Retrospective of Domain and Knowledge Structure, which was indexed by Scopus between 2011 to 2024. The data contains 448 documents data: authors, authors ID Sggggg, title, year, source title, volume, issue, article number in Scopus DOJ, link, affiliation, abstract, index keywords, references, corespondence address, editors, publisher, conference name, conference date, conference code, ISSN. language, document type, access type, and EID