客户关系管理系统（CRM）

中国保监会为提高客户服务质量，保护保险消费者合法权益，要求建立健全客户信息真实性管理制度，对客户信息的收集、记录、管理和使用等方面提出明确要求。
客户关系管理系统通过规范数据质量标准，建立高效的客户识别、整合、分析流程，搭建客户数据集市，建设以“客户为中心”的分析-营销-服务体系，以满足对客户的全面认识、及时响应客户需求、不断地提高客户满意度，进而增加客户的忠诚度与粘性，更好的支撑精准营销业务。

To improve customer service quality and protect the legitimate rights and interests of insurance consumers, the China Banking and Insurance Regulatory Commission (CBIRC) has mandated the establishment and improvement of a management system for the authenticity of customer information, and put forward clear requirements for the collection, recording, management and utilization of customer information.
The Customer Relationship Management (CRM) system standardizes data quality standards, establishes efficient processes for customer identification, integration and analysis, builds a customer data mart, and develops a "customer-centric" analysis-marketing-service framework. This enables comprehensive customer profiling, timely response to customer demands, continuous improvement of customer satisfaction, thereby enhancing customer loyalty and stickiness, and better supporting precision marketing operations.