"INTERACTIVE MULTIMEDIA – EFFECTIVE LEARNING" INNOVATIVE MODEL: SCIENTIFIC AND METHODOLOGICAL FOUNDATIONS FOR STUDYING METHODOLOGICAL PRINCIPLES AND DEVELOPMENT STAGES

The article presents the scientific and methodological foundations, structural components, and experimental results of the innovative model “Interactive Multimedia – Effective Learning.” The model is based on the theories of R. Mayer (CTML, 12 principles), J. Sweller (cognitive load theory), A. Paivio (dual coding theory), and P. Mishra & M. Koehler (TPACK), and consists of four components: content design (25%), visual-interactive design (30%), pedagogical integration (25%), and evaluation-improvement (20%). An experimental study conducted in 5 educational institutions in the Bukhara region (EG=120, CG=120) showed: learning effectiveness increased by +32.8% (Cohen’s d=1.14–1.48), interactivity by +42.0%, and teacher competence by +39.5% (d=1.48). Five developmental stages of multimedia presentations were scientifically identified.