Brazilian Resorts: an overall performance evaluation

Abstract This scientific article is about resort’s operations in Brazil. The main goal was to identify the financial key performance indicators, so that it could contribute to a better comprehension about how the resorts area acts in Brazil. To achieve this goal, this study took researches which generated numbers and indicators that could establish a comparison between 2013 and 2014. The main sources were token from all resorts from the Associação Brasileira de Resorts - Resorts Brasil, as well as an interview with a renowned area professional. Other sources were token by the most important resorts books. There are actually 49 resorts which are part of the Brazilian Resorts Association-ABR/Resorts Brasil. This institution allowed the access to all its database, in which the associated resorts give numerical informations about its own performance. The resorts studied in this article were divided and studied in four big groups. The results showed that the national resorts market keeps increasing its statistics and improving its internal management processes and sales distribution. Revenues increased 6.34% in the main analysed indicator during the years of 2013 and 2014. It was also observed that beach and all inclusive resorts tend to have better results.摘要：本学术论文聚焦巴西度假酒店的运营实践。本研究的核心目标为识别财务关键绩效指标（Financial Key Performance Indicators），以期深化对巴西度假酒店领域运营逻辑的理解。为达成该目标，本研究采用可生成量化数据与绩效指标的调研方法，用于对比2013年与2014年的行业表现。本次研究的核心数据来源包括巴西度假酒店协会（Associação Brasileira de Resorts - Resorts Brasil，简称ABR/Resorts Brasil）旗下全部会员度假酒店的相关资料，以及对该领域一位资深专业人士的访谈。其余数据来源则取自行业内权威度假酒店相关出版物。巴西度假酒店协会目前共有49家会员度假酒店，该协会开放了其完整数据库的访问权限，会员酒店可在其中提交自身运营表现的量化数据。本文所研究的度假酒店被划分为四大类别开展分析。研究结果显示，巴西国内度假酒店市场的各项指标持续增长，内部管理流程与销售分销体系亦不断优化。2013至2014年间，核心分析指标中的营收增幅达6.34%。此外研究还发现，海滨型与全包式度假酒店往往表现更优。