Gallup General Election Surveys, 1964

<P>Abstract copyright UK Data Service and data collection copyright owner.</P><br>The aim of this study was to assess public opinion in the period preceding the 1964 General Election.<br><B>Main Topics</B>:<BR><br>Attitudinal/Behavioural Questions<br> Political interest, political support, voting intention, assessment of differences between parties, views on best policies, best leadership, handling of important problems.<br> Background Variables<br> Motor vehicle ownership, radio and/or television use, tenancy, marital status, employment, occupation, trade union membership, educational background, perceived social class, religious affiliation, age, sex.