AUTNES Content Analysis of Party Newspaper Ads 2017 (SUF edition)

Full edition for scientific use. The AUTNES dataset on party newspaper ads 2017 contains data on advertisements published in Austria's leading newspapers (Der Standard, Die Presse, Heute, Kleine Zeitung, Kronen Zeitung, Kurier, Österreich, Salzburger Nachrichten) within the last six weeks before the 2017 national election. The coding procedure applies the AUTNES relational approach of recording subjects, objects, and predicates for actors to newspaper ads. The subject is the organisation sponsoring the ad. There are two types of objects: issues and object actors. Issues are recorded by coders selecting from the AUTNES issue coding scheme the dominant issue of the ad. Regarding object actors, we distinguish between “friends” (any individual or organisation positively mentioned in the ad apart from the advertiser) and “opponents” (any individual or organisation negatively mentioned in the ad). Up to five friends and opponents were coded per ad, each with their name (if an individual is present), organisational affiliation and appearance on the ad or poster (text only, text and image, image only). In addition, we code whether the ads included testimonials and advertising for preference votes. Variables: type of advertising medium (newspaper ad); source (title of publication); date on which the ad was published; position; number of page that features the ad; horizontal and vertical size of the ad in centimeters; name of the organisation (parties and ancillary oganisations) sponsoring the ad; organisations summarized into political parties; design; type of ad (classical ad, announcement); ad includes a testimonial; main issue in ad; actors: up to five ‘friends’ (any individual or organisation positively mentioned in the ad) and ‘opponents’ (any individual or organisation negatively mentioned in the ad) were coded: name of friend / opponent (individual or organisation) mentioned in the ad, presentation in the ad (text only, text and image, image only); name of candidate advertising for a preference vote; party affiliation of candidate advertising for a preference vote; URL of first, second and third website mentioned; name of Facebook presence, if mentioned. Additionally coded was: individual identification number for each observation.

供科研使用的完整版数据集。2017年奥地利政党报纸广告AUTNES数据集（AUTNES dataset）收录了2017年奥地利国民议会选举前六周内，该国主流报纸（《标准报》(Der Standard)、《新闻报》(Die Presse)、《今日报》(Heute)、《小日报》(Kleine Zeitung)、《皇冠报》(Kronen Zeitung)、《信使报》(Kurier)、《奥地利报》(Österreich)、《萨尔茨堡新闻报》(Salzburger Nachrichten)）刊登的广告数据。该数据集的编码流程采用AUTNES关联式标注方法，针对报纸广告中的行动者，对其主体、客体与谓词进行记录。此处的主体指广告的投放组织机构。客体分为两类：议题与客体行动者。编码人员需从AUTNES议题编码框架中选取广告的核心议题，完成议题标注。针对客体行动者，我们将其划分为"盟友"（广告中除投放方外被正面提及的个人或组织机构）与"对手"（广告中被负面提及的个人或组织机构）两类。每则广告最多可标注5名盟友与5名对手，每条标注需包含其姓名（若为个人）、所属机构，以及在广告或海报中的呈现形式（仅文字、文字加图片、仅图片）。此外，我们还会标注广告是否包含推荐证言，以及是否为偏好票竞选广告。变量维度如下：广告媒介类型（报纸广告）；发布来源（报刊名称）；广告发布日期；版面位置；广告所在页码；广告横向与纵向尺寸（单位：厘米）；广告投放组织机构（政党及其附属机构）名称；聚合至政党的组织机构；广告设计风格；广告类型（常规广告、公告）；广告是否包含推荐证言；广告核心议题；行动者标注：最多5名"盟友"（广告中被正面提及的个人或组织机构）与"对手"（广告中被负面提及的个人或组织机构），包含其在广告中提及的姓名、呈现形式（仅文字、文字加图片、仅图片）；偏好票竞选候选人姓名；偏好票竞选候选人的政党归属；提及的前三个网站的URL；若有提及，广告的Facebook账号名称。额外标注项还包括：每条观测数据的唯一标识编号。