Consumer interest in fruit and vegetable misfits in the Netherlands 2019

Vegetables and fruits that are perfectly edible, but slightly deviate from the standard norms are often thrown away or not harvested at all. According this survey, consumers in the Netherlands are not necessarily against buying these so-called 'misfits' though. When asked how important the appearance of fruit and vegetables was for them if the taste and freshness were in order, nearly half of the survey participants stated the look was not that important.

在标准规范上略有偏差，但完全可食用的蔬菜与水果，往往遭到废弃或未被收割。根据本项调查，荷兰消费者对于购买此类所谓的“异类”并不一定持反对态度。当被问及在口感与新鲜度达标的前提下，水果和蔬菜的外观对他们来说有多重要时，近半数的受访者表示外观并不那么关键。