Characteristics and influencing factors of internet word-of-mouth of tourist attractions: evidence from Jiangxi ,China

The dataset comprises the Internet Word-of-Mouth data of A-grade tourist attractions in Jiangxi Province and its influencing factors. These data can be visualized spatially using spatial analysis tools, while the key factors affecting the IWOM of tourist attractions can be analyzed. Additionally, the multi-dimensional IWOM data of tourist attractions can be utilized to examine which aspects of visitor experiences are of primary concern to tourists. Furthermore, the dataset includes textual data of visitor reviews from representative tourist attractions of different types, which can be employed to analyze feedback on visitor experiences.