Intermedia Substitutability and Market Demand by National Advertisers
收藏NBER2001-12-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w8624
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资源简介：
We assess substitutable and complementary relationships among eight national advertising media classes, as well as the magnitude of their own-price elasticities. We use a translog demand model, whose parameters we estimate by three-stage least squares, based on 1960-94 annual U.S. data.We find
提供机构：
美国国家经济研究局
创建时间：
2001-12-01
