eCommerce Benchmark KPIs: Media in Russia

In 2023, next to an add-to-cart rate of 10.2%, a cart abandonment rate of 72.6%, and a conversion rate of 2.8%, the eCommerce Benchmark KPIs for Media in Russia also consist of an AOV of US$19.8, a discount rate of 11.3%, and a return rate of 4.3%.

于2023年，俄罗斯媒体电商基准关键绩效指标（KPIs）除却10.2%的加入购物车率、72.6%的购物车放弃率及2.8%的转化率之外，亦包括平均订单价值（AOV）为19.8美元、折扣率为11.3%、退货率为4.3%。