ABSTRACT In the present study, the effect of consumers’ perception levels (product, price, and benefit perception), consciousness levels (health, environment, and animal welfare), and sociodemographic
The present study aims to investigate consumer consumption behavior toward organic food in India with the context of sustainable development goals (SDG) 12 by utilizing the extended Theory of Planned
This study uses a descriptive qualitative approach that aims to deeply understand consumer perspectives on the use of organic ingredients and their influence on purchasing decisions in FnB businesses,
Abstract Consumer demand for organic foods has increased significantly in recent years in the world. Consumers are influenced by various internal/external factors when purchasing food products. The ai