Multimodal Neuorphysiological Response to Advertising Stimuli

This project hosts multimodal neurophysiological (ECG, EEG, EDA) and behavioral data collected while participants viewed a mixture of still ads across three different ad types - functional, emotional and metaphorical. The data were collected using an IRB-approved protocol. We collected heart rate (and EDA) at 2048 Hz using a three-lead ECG with a Biopac MP 150 system equipped with a wireless BioNomadix transmitter, and acquired data using Acqknowledge software (version 4). We also recorded participants’ EEG using a 32-channel EEG headcap and BioSemi Actiview II software.