Annual ad spend growth in China 2023, by top brand

Yili remained the top brand in China in terms of the ad spending in 2023. The company increased its advertising expenditure by 0.2 percent. Mengniu Dairy fell from the fourth to the seventh place, registering a 26.8 percent decline in ad spending. JD.com dropped out of the top 20 advertisers as it cut its ad budget by more than 11.5 percent.

2023年，伊利品牌在中国广告支出方面继续保持领先地位，其广告支出同比增长0.2%。蒙牛乳业则从第四位下滑至第七位，广告支出降幅达到26.8%。京东公司由于削减广告预算超过11.5%，未能进入前二十名广告主之列。