Microwaves ovens U.S. unit shipments 2005-2019

Forecasts suggest that nearly 13.5 million microwave ovens will be shipped in the United States in 2019, marking the product’s highest sales figure in years. Although quite a mature market, microwave oven shipments have fluctuated significantly over the past few decades. Between 2005 and 2013 total shipments fell from around 13.9 million to 9.2 million per year; but in recent years the market has recovered to previous levels. Small household appliances The small household appliance industry to which microwave ovens belong generally includes household appliances with some degree of portability. Unlike refrigerators and washing machines, small household appliances tend to be countertop products that can be stored away when unneeded. As of 2017, the average American spent well over 100 dollars per year on small appliances such as microwaves, toasters, vacuums, and coffee makers. This 2017 average spending figure marked an all-time high. Electrolux, a leading home appliance company based in Stockholm, Sweden, recorded over 800 million dollars in small appliance net sales in 2018.

预测显示，2019年美国微波炉的出货量将达到近1350万台，创下该产品多年来的最高销售纪录。尽管市场已趋于成熟，微波炉的出货量在过去几十年中波动显著。在2005年至2013年期间，总出货量从约1390万台逐年下降至920万台；然而，近年来市场已恢复至以往的水平。微波炉所属的小型家用电器行业通常包括具有一定便携性的家用电器。与冰箱和洗衣机不同，小型家用电器往往为台式产品，在无需使用时可以收纳存放。截至2017年，平均每位美国人在小型家用电器，如微波炉、烤面包机、吸尘器和咖啡机等方面的年消费额超过100美元。这一2017年的平均消费额创下了历史新高。瑞典斯德哥尔摩的领先家用电器公司Electrolux在2018年的小型家用电器净销售额达到8亿美元以上。