The American Customer Satisfaction Index (ACSI): A Sample Dataset and Description

This dataset provides a sample of survey data collected by the American Customer Satisfaction Index (ACSI). Using online sampling and stratified interviewing techniques of actual customers of predominantly large market-share (“large cap”) companies, the ACSI annually collects data from some 400,000 consumers residing across the United States for more than 400 companies within about 50 consumer industries. For this data depository, consumers’ perceptions of their experiences with individual companies included within four consumer industries as defined and measured by ACSI – processed food, commercial airlines, Internet service providers, and commercial banks – are included in the dataset. The overall sample size is n=8239 consumer responses for this sample ACSI dataset. These industries were chosen to represent and illustrate a cross-section of data from differentiated sectors, not because they are representative of the larger economy or larger ACSI dataset per se.本数据集为美国顾客满意度指数（American Customer Satisfaction Index，ACSI）采集的抽样调查数据样本。该指数采用线上抽样与分层访谈技术，面向以高市值（large cap）企业为主的实际顾客，每年从全美范围内约40万名消费者处采集数据，覆盖约50个消费行业的400余家企业。本数据集收录了由ACSI定义与测算的四大消费行业内各企业的消费者体验感知数据，四大行业分别为食品加工、商业航空、互联网服务提供商以及商业银行。本ACSI抽样数据集的有效样本量为8239份消费者反馈。选取上述四大行业仅为展示差异化细分领域的数据横截面，并非因其能够代表整体经济或ACSI总体数据集本身。