Echo Analytics | POI Activity | US | Available Worldwide | Footfall Data | GDPR-Compliant

At Echo, our dedication to data curation is unmatched; we focus on providing our clients with an in-depth picture of a physical location based on activity in and around a point of interest over time. Our dataset empowers you to explore the “what” by allowing you to dig deeper into customer movement behaviors, eliminate gaps in your trade area and discover untapped potential. Leverage Echo's Activity datasets to identify new growth opportunities and gain a competitive advantage. This sample of our Activity data provides you insights on the total footfall around a particular POI, total visits to the POI, unique visitors, and the average number of visits per visitor. This helps you develop an understanding of how many people visited a location on a daily, weekly, or monthly basis, allowing us to track the flow of human activity with precision. This data is non-PII and GDPR-compliant. Additional Information: - Understand the actual movement patterns of consumers without using PII data, gaining a 360-degree consumer view. Complement your online behavior knowledge with actual offline actions, and better attribute intent based on real-world behaviors. - Echo collects, cleans and updates its footfall on a daily basis. Normalization of the data occurs on a monthly basis. - We provide data aggregation on a weekly, monthly and quarterly basis. In addition to this, we provide a daily average. Custom aggregation can be reviewed on a case by case basis with our sales and tech teams. - Information about our country offering and data schema can be found here: 1) Data Schema: https://docs.echo-analytics.com/activity/data-schema 2) Country Availability: https://docs.echo-analytics.com/activity/country-coverage 3) Methodology: https://docs.echo-analytics.com/activity/methodology Echo's commitment to customer service is evident in our exceptional data quality and dedicated team, providing 360° support throughout your location intelligence journey. We handle the complex tasks to deliver analysis-ready datasets to you. Business Needs 1. Demand Sensing: Sense consumer demand with precise geospatial data for supply chain optimization. Analyze POS foot traffic, demographics (at a zip code level) and competition to make proactive customer-centric decisions. 2.Store Performance: Enhance your current store performance measurement based solely on revenue and sales generated by leveraging Activity data. Use footfall outside your stores to measure your street to store conversation rate, correlate it with your sales data, and identify external reasons impacting a store’s performance 3. Measure Your Competitors: Leverage not just the footfall around your stores but also around your competitors’ stores to better plan your business strategy and improve your competitive intelligence.