eCommerce Benchmark KPIs: Household Care in the Philippines

In 2023, next to an add-to-cart rate of 13.8%, a cart abandonment rate of 84.4%, and a conversion rate of 2.2%, the eCommerce Benchmark KPIs for Household Care in the Philippines also consist of an AOV of US$23.9, a discount rate of 15.1%, and a return rate of 1.5%.

在2023年，菲律宾家居护理类电子商务基准关键绩效指标（KPIs）中，除13.8%的添加购物车率、84.4%的购物车放弃率和2.2%的转化率之外，还包括平均订单价值（AOV）为23.9美元、折扣率为15.1%以及退货率为1.5%。