Discord brand profile in the United States 2024

How high is the brand awareness of Discord in the United States?When it comes to messenger users, brand awareness of Discord is at 56 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Discord in the United States?In total, 19 percent of U.S. messenger users say they like Discord. However, in actuality, among the 56 percent of U.S. respondents who know Discord, 34 percent of people like the brand.What is the usage share of Discord in the United States?All in all, 16 percent of messenger users in the United States use Discord. That means, of the 56 percent who know the brand, 29 percent use them.How loyal are the users of Discord?Around 14 percent of messenger users in the United States say they are likely to use Discord again. Set in relation to the 16 percent usage share of the brand, this means that 88 percent of their users show loyalty to the brand.What's the buzz around Discord in the United States?In February 2024, about 16 percent of U.S. messenger users had heard about Discord in the media, on social media, or in advertising over the past three months. Of the 56 percent who know the brand, that's 29 percent, meaning at the time of the survey there's some buzz around Discord in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

在探讨 Discord 在美国的品牌认知度方面，我们注意到，在信使用户群体中，该品牌的认知度达到了 56%。此次调查采用了辅助品牌识别的概念，向受访者展示了品牌的标志和书面品牌名称。那么 Discord 在美国的普及程度如何呢？总计有 19% 的美国信使用户表示他们喜欢 Discord。然而，实际上，在知晓 Discord 的 56% 的美国受访者中，有 34% 的人表示喜欢这一品牌。那么 Discord 在美国的用户使用份额是多少呢？总的来说，16% 的美国信使用户正在使用 Discord。这意味着，在知晓品牌的 56% 中，有 29% 的人正在使用它。那么 Discord 的用户忠诚度如何？大约有 14% 的美国信使用户表示他们可能会再次使用 Discord。与此品牌 16% 的使用份额相对应，这意味着其用户中有 88% 表现出了对品牌的忠诚。关于 Discord 在美国的舆论氛围如何？截至 2024 年 2 月，大约有 16% 的美国信使用户在过去三个月内通过媒体、社交媒体或广告了解过 Discord。在知晓品牌的 56% 中，这占了 29%，意味着在调查进行时，美国国内对 Discord 的讨论热度颇高。若您想要比较不同品牌，可以通过选择调查项目进行深入挖掘，根据总体在线人口或特定品牌的用户进行筛选，或针对您定制的目标群体进行细致分析，我们的消费者洞察品牌关键绩效指标调查将为您提供全面支持。