Vakantiegangers en autobezitters 1981

<p>Examination of the possibility to make an effective and efficient split up of the market of ( potential ) members of the Royal Dutch Touring Club ( ANWB ) into three segments. ( 1 ): Holidays and recreation. ( 2 ): Buyers of motor-cars. ( 3 ). Motorists / description of holiday trips made destination, periods, transport, overnight stays, arrangements made, persons involved / activities, information gathered, sources of information, travel documents, guides, insurances, satisfaction with holiday trips / changes in holiday plans / preferences and wishes regarding holidays in general / memberships of environmental organizations, clubs / attitude towards environment, pollution, environmental movements, preservation of documents, town planning / need for security / possession and use of bicycles / walks in country / sports- participation / making day-trips destination, transport / making use of ANWB-services / motives for ANWB-membership / wishes regarding activities and policy of ANWB / type of car motives to buy specific type, information gathered about car before purchase / interest in cars in general, attitude towards use of car regarding environment, costs, risks, upkeep, image / being informed about cars in general sources of information. Background variables: basic characteristics/ residence/ housing situation/ household characteristics/ occupation/employment/ education/ social class/ consumption of durables/ organizational membership.</p>本研究针对荷兰皇家旅行俱乐部（Royal Dutch Touring Club, ANWB）（潜在）会员市场的精准高效三分市场细分可行性展开探究。细分维度分为三类：(1) 假期与休闲领域；(2) 汽车购买者群体；(3) 驾车旅行者群体，具体涵盖：度假旅行的目的地、时段、交通方式、住宿安排、相关筹备事项、参与人员与活动；旅行信息收集情况、信息来源、旅行证件、出行指南、保险配置；度假旅行满意度评价；度假计划变更情况；总体假期偏好与诉求；环保组织、俱乐部会员身份；对环境、污染、环保运动的态度；文件留存习惯；城镇规划相关需求；安全保障需求；自行车的拥有与使用情况；乡村徒步活动参与情况；体育活动参与情况；日间短途旅行的目的地与交通方式；ANWB服务使用情况；加入ANWB的动机；对ANWB活动与运营政策的期望；汽车类型维度：特定车型的购买动机、购车前收集的信息；总体汽车兴趣程度；对汽车使用的态度（涉及环境影响、使用成本、风险、养护开销、品牌形象）；总体汽车信息获取渠道。背景变量包括：基础特征、居住地、住房状况、家庭结构特征、职业/就业状态、教育水平、社会阶层、耐用品消费情况、组织会员身份。