Cult Beauty brand profile in the UK 2022

How high is the brand awareness of Cult Beauty in the UK?When it comes to beauty and health online shop users, brand awareness of Cult Beauty is at 36% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Cult Beauty in the UK?In total, 12% of UK beauty and health online shop users say they like Cult Beauty. However, in actuality, among the 36% of UK respondents who know Cult Beauty, 33% of people like the brand.What is the usage share of Cult Beauty in the UK?All in all, 9% of beauty and health online shop users in the UK use Cult Beauty. That means, of the 36% who know the brand, 25% use them.How loyal are the customers of Cult Beauty?Around 7% of beauty and health online shop users in the UK say they are likely to use Cult Beauty again. Set in relation to the 9% usage share of the brand, this means that 78% of their customers show loyalty to the brand.What's the buzz around Cult Beauty in the UK?In July 2022, about 7% of UK beauty and health online shop users had heard about Cult Beauty in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Cult Beauty in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

英国消费者对Cult Beauty品牌的认知度如何？在美容与健康在线商店用户群体中，Cult Beauty在英国的品牌认知度达到了36%。此次调查采用辅助品牌识别的概念，向受访者展示了品牌的标志和文字名称。Cult Beauty在英国的受欢迎程度如何？总计而言，12%的英国美容与健康在线商店用户表示喜欢Cult Beauty。然而，实际上，在知晓Cult Beauty的36%的英国受访者中，有33%的人对该品牌表示喜爱。Cult Beauty在英国的使用份额是多少？总的来说，9%的英国美容与健康在线商店用户使用Cult Beauty。这意味着，在知晓该品牌的36%的用户中，有25%的人使用它。Cult Beauty的客户忠诚度如何？大约有7%的英国美容与健康在线商店用户表示他们可能再次使用Cult Beauty。与品牌的9%使用份额相比，这意味着78%的客户对品牌表现出忠诚。在英国，围绕Cult Beauty的舆论热度如何？截至2022年7月，大约有7%的英国美容与健康在线商店用户在过去三个月内通过媒体、社交媒体或广告了解到Cult Beauty。在知晓该品牌的36%的受访者中，这一比例为19%，意味着在调查进行时，英国对Cult Beauty的舆论热度并不高。若您想比较不同品牌，可通过调查项目的选择进行深度挖掘，按总人口或特定品牌的用户进行筛选，或针对您定制的目标群体进行深入分析，我们的消费者洞察品牌关键绩效指标调查将为您提供全面支持。