Data sharing solutions used to support marketing efforts in the U.S. 2020

During a 2020 survey carried out among senior industry experts from companies involved in the use of data and data collaboration from the United States, 61.9 percent of respondents stated they used a clean room or other secured, shared environment as a data sharing solution in support of their advertising and marketing efforts. Such environments are typically used for the analysis of two or more first-, second-, or third-party data sets.

在2020年进行的一项调查中，调查对象为美国数据使用和数据协作领域的高级行业专家。其中，61.9%的受访者表示，他们使用清洁室或其他安全、共享的环境作为数据共享解决方案，以支持他们的广告和市场营销活动。此类环境通常用于分析两个或多个第一方、第二方或第三方数据集。