Coding Schema for Thematic Analysis: From Brochures to Bytes – Systematic Review and Meta-Analysis

This document provides the detailed thematic analysis coding schema (main themes, sub-themes, codes, and definitions) used in the systematic review and meta-analysis titled: "From Brochures to Bytes: Rewiring Destination Branding through Social, Mobile and AI—A Systematic Review with Narrative Synthesis and Meta-Analysis"The coding schema was systematically developed and applied to peer-reviewed literature included in the review, ensuring methodological transparency, reliability, and reproducibility.