Replication Data for: Who gets into the papers? Party campaign messages and the media

Parties and politicians want their messages to generate media coverage and thereby reach voters. We examine how attributes related to content and sender affect whether party messages are likely to get media attention. Based on content analyses of 1,613 party press releases and 6,512 media reports in a parliamentary, multiparty context, we suggest that party messages are more likely to make it into the news if they address concerns already important to the media or other parties. Discussing these issues may in particular help opposition parties and lower-profile politicians to get media attention. These results confirm the importance of agenda-setting and gatekeeping, shed light on the potential success of party strategies, and have implications for political fairness and representation.