From Screens to Strategies: VR Integration in Travel Agencies through AI-driven Solutions

This dataset contains responses collected from a survey analyzing the adoption and perception of Virtual Reality (VR) technology in the travel industry, with a focus on travel agencies. It includes responses to Item-Specific (IS) scale questions, multiple-choice selections and open-ended feedback from industry professionals. The dataset supports the findings of the research study "From Screens to Strategies: VR Integration in Travel Agencies through AI-driven Solutions", which examines key barriers to VR adoption and proposes an AI-enhanced VR integration framework. The data provide insights into agency familiarity with VR, perceived benefits, willingness to adopt and challenges faced. Access is granted for transparency and verification purposes only. Any further use, reproduction or analysis beyond the scope of the original study requires explicit permission from the corresponding author.