Loyalty to beauty and health online shops in the U.S. 2023, by brand

In 2023, when it came to consumer loyalty to beauty and health online shops in the United States, Sephora and ULTA were both leading the way with 88 percent of respondents stating that they are likely to re-use these brands in the future. Second was Bath & Body Works, with 85 percent of people reporting re-use intention.

在2023年，针对美国消费者对美容与健康在线商店的忠诚度调查中，丝芙兰（Sephora）与丝芙兰美妆（ULTA）均处于领先地位，88%的受访者表示他们未来倾向于再次使用这些品牌。紧随其后的是贝体工坊（Bath & Body Works），85%的受访者表达了重复使用的意愿。