Study on the Impact of AIGC Technology Integration Application on Consumer Behavioral Intentions of Chinese Ethnic Minority Cultures

In this study, a questionnaire survey was conducted among 1005 Chinese consumers. There are 134 ethnic minorities in the surveyed group, and there are slightly more women in the overall respondents, with a total of 453 males and 552 females. The respondents were mainly concentrated in the 18-25 age range, accounting for 69.8%, of which 134 were ethnic minorities, and 73.0% were mainly university educated