When Brand Hashtags Backfire: Investigating the Impact of Brand Hashtags in User-Generated Content
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https://www.fdr.uni-hamburg.de/record/17827
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资源简介：
The uploaded files contain all data, code and the publication (manuscript + appendix) for the paper "When Brand Hashtags Backfire: Investigating the Impact of Brand Hashtags in User-Generated Contents".
提供机构：
Universität Hamburg
创建时间：
2025-08-14
