Digital ad channels with increased ad spend in the U.S. 2024
收藏www.statista.com2024-04-09 更新2025-03-26 收录
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https://www.statista.com/statistics/257294/planned-changes-to-marketing-budgets-in-the-us-by-channel/
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During a winter 2023/24 survey carried out among advertising and data decision-makers at brands, agencies, and publishers from the United States, 54 percent of respondents stated they were planning to spend more on connected TV as a result of privacy legislation and/or signal loss (third-party cookie deprecation). Creator/influencer marketing, paid search, and social media were also named by at least half of the respondents.
在2023/24冬季期间，针对美国品牌、代理商及出版商中的广告和数据决策者进行的一项调查中，54%的受访者表示，鉴于隐私法规和/或信号损失（第三方Cookie的淘汰），他们计划在联播电视上的投入将有所增加。同时，创作者/意见领袖营销、付费搜索和社交媒体也被至少一半的受访者提及。
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