Typology of Desires 1990 (GDR)

1. Consumer inclination, media usage and possession of economic goods.

2. Recording of consumer habits.

Topics: 1. Consumer inclination, media usage and possession of economic
goods: personal demands on life; frequency and type of vacation trips;
length of vacation and areas visited; means of transport used and
accompanying persons on the vacation trip; destinations for short trips;
type of lodging; month of trip; vacation type; use of various means of
transport for short trips; detailed recording of the frequency of reading
of magazines and watching television (media usage); reception of private
stations; attitude to name-brand articles, brand loyalty, money,
advertising, environmentally friendly but expensive products, newly
developed products and the relation between quality and price (scale);
possession of durable economic goods from the area of entertainment
electronics as well as photo, film und do-it-yourself equipment; private
or commercial use of a computer; product interest or interest in product
information for selected goods (scale); possession, age and intent to
purchase household appliances; possession of real estate and intended
acquisition of real estate; size of residence and number of rooms;
furnishings; residential status; type of heating and energy source
used; possession and planned acquisition of furniture and furnishings;
having a yard and size of yard; use of yard and frequency of yard work;
yard equipment and possession of motorized yard tools; use of
fertilizers and pesticides; frequency of care for plants in residence;
do-it-yourself activities conducted and planned; possession of drivers
license and class of drivers license; number of kilometers driven
annually; attitude to car driving (scale); number of cars in the
household and detailed determination of brand, type, year when built,
age and price of the vehicle; new or used car; type of vehicle fuel
used; opportunity to use a company car; conducting of repair and
maintenance measures; intent to purchase a car as well as idea
regarding type of car; criteria in purchasing a car; preferred brand
according to country of manufacture; interest in taking out a building
loan contract; type of insurances; possession of a bank account;
attitude to medications; use of medication and self-treatment; visits
to the doctor; preference for rapid effect or natural composition of a
medication; self-treatment for selected complaints or illnesses
(scale); participation in reducing programs or diets; height and
weight; leisure activities; inclination to write letters; possession of
a telephone.

2. Recording of consumer habits: non-alcoholic drinks; alcoholic
drinks; beer consumption; coffee consumption; tea consumption;
consumption of sweets, snacks; crisp bread, ready-to-serve meals and
frozen food; cooking habits; use of cosmetics for women and men; use of
cosmetics as well as hair care products, sun screen; consumption of
cooking fat and salad oils; use of tobacco products; detailed
information on up to 6 persons living in the household.

Interviewer rating: weekday of interview; length of interview; date of
interview; ZIP (postal) code.