MB-Research Purchasing Power worldwide

The MB-Research Purchasing Power is the most important indicator for the potential consumption of your customers and describes the disposable income (income without taxes and social security contributions, including received transfer payments) of a certain area's population.

It is provided on administrative, postal and microgeographic levels worldwide by Michael Bauer Research GmbH, a company with more than 20 years of experience in the market data sector.

These shared datasets are sample data for Spain (admin level), France (micro level) and Czechia (postal level). For full datasets please contact us.

The following variables are included:
• Population (Nighttime) year average: total number (P_T)
• Population (Nighttime) year average: per mill of country (P_PRM)
• Purchasing Power: million Euro (PP_MIO)
• Purchasing Power: per mill of country (PP_PRM)
• Purchasing Power: Euro per capita (PP_EURO)
• Purchasing Power: index (country eq.100) (PP_CI)

All datasets can be provided as .xlsx- or .csv-file or any other specific format. Additionally, matching Digital Boundaries for use in geographic information systems are available in all standard GIS-formats (Esri-Shapefile .shp, GeoDataBase .gdb, MapInfo TAB Extended .tab, GeoJSON .geojson, GeoPackage .gpkg). Further formats on requests.

Further market data sets of MB-Research comprise Nighttime and Daytime Population, Purchasing Power, Sociodemographic variables, Consumer Styles, Online-Shopping-Affinity, Consumer Spending, Retail Data and further packages.

In case of any questions, please contact us for any information: [e-mail].

Use cases:
• Sales strategies
• Product placement
• Location expansion
• Market research
• Regional sales planning
• Location analysis
• Geographical marketing

The data may be of interest for:
• manufacturers of consumer goods
• merchants
• service providers
• etc.

The data is available for many countries worldwide, e.g. Albania, Andorra, Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Moldova, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Russian Federation, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Türkiye , Ukraine, United Kingdom, Algeria, Argentina, Armenia, Aruba, Australia, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belize, Benin, Bolivia, Brazil, Brunei Darussalam, Cabo Verde, Cambodia, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Dominican Republic, Ecuador, Egypt, El Salvador, French Polynesia, Gambia, Georgia, Ghana, Greenland, Guadeloupe, Guatemala, Guinea, Guinea-Bissau, Guyana, Honduras, Hong Kong, India, Indonesia, Iran, Israel, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Lao People's Democratic Republic, Lebanon, Macao, Malawi, Malaysia, Maldives, Martinique, Mauritius, Mexico, Mongolia, Morocco, Mozambique, Myanmar, Namibia, Nepal, New Caledonia, New Zealand, Nicaragua, Nigeria, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Puerto Rico, Qatar, Réunion, Saint Lucia, Saudi Arabia, Senegal, Singapore, South Africa, South Korea, Sri Lanka, Sudan, Taiwan, Tanzania, Thailand, Tunisia, Uganda, United Arab Emirates, United States of America, Uruguay, Uzbekistan, Venezuela, Vietnam, Virgin Islands (U.S.).

搜集汇总

背景与挑战

背景概述

该数据集由Michael Bauer Research GmbH提供，通过衡量全球各地区人口的购买力（即可支配收入），作为评估客户潜在消费能力的关键指标，涵盖行政、邮政和微观地理层级。它包含人口统计和购买力相关变量，适用于销售策略、市场研究等商业应用，并支持多种数据格式和地理信息系统。