Dangerously Exclusive: How Exclusive (versus Rejecting) Brand Messages Increases Willingness to Take Risks to Attain the Brand’s Target Consumer Group
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https://figshare.com/articles/dataset/Brand_Targeting_Can_be_Dangerous_How_Inclusive_versus_Exclusive_Targeting_Messages_Increases_Willingness_to_Take_Risks_to_Attain_Brand_s_Community_/22152269
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Datasets and tables from the corresponding paper.
创建时间：
2023-02-24
